The BIDOR Process

A continuous cycle for building products that matter. We call the cycle our BIDOR process.

Build → Instrument → Distribute → Observe → Refine (⟲ back to Distribute) → PMF

Ship an MVP with one core feature. This is the starting experiment — enough to test, nothing more.

Set up feedback loops and analytics: traffic sources, user behavior tracking, and search visibility.

Put it in front of early adopters. Leverage platforms, social media, and communities to start collecting data.

Check the dashboards. Analyze funnels, retention, and user feedback to understand what's working.

Ship new features, fix bugs, and iterate based on what the data tells you.

Product-Market Fit. When users love the product and can't live without it.