Lab Notes
Longer-form writing on what we're building, why, and what we're learning along the way. For the atomic ship log, see the changelog.
Code One was supposed to live under Atrivo. Before a single production board shipped, we dropped the parent brand entirely — and it was a QR sticker that forced the call.
Every AI company looks the same right now — sterile, futuristic, faceless. Anthropic went the other way, betting on art, the humanities, and trust. Here's why that's the smartest brand play in the space.
The symbol, the word, and the way we work.
The principles that shape how we work.
Our philosophy is rooted in distilling content down to its core essentials — every element has a purpose, with no superfluous details. Essentialism in design emphasizes simplicity, coherence, and precision, ensuring that each choice, from words to visuals, enhances clarity and quality without unnecessary repetition or embellishment.
A continuous cycle for building products that matter. We call the cycle our BIDOR process.
Web, Desktop, Mobile, and the CLI all answer to "Claude" — but they are built for very different jobs. Here is how to pick.
The new Fliply onboarding doesn't summarize what the app does. It lets you do it — flashcards flip, a quiz plays out, and the illustrations react to what you tap.